ECOCERT: What the Seal Means – and Why It Matters to You
Sustainability is no longer just a trend – it is a conscious choice for the environment and health. But especially with cleaning products, it’s not always easy to recognize truly sustainable options. Many manufacturers advertise their products as “natural” or “eco-friendly,” but what does that really mean? And how can you be sure a cleaner is actually sustainable?
That’s where ECOCERT comes in – an independent, internationally recognized certification that ensures cleaning products are truly environmentally friendly, sustainable, and safe for health. This not only helps you choose your cleaners wisely but also prevents so-called greenwashing.
Our cleaners carry this seal – find out what they have to meet:
What exactly is ECOCERT?
ECOCERT is one of the world’s leading environmental certifications for sustainable products. It evaluates not only the ingredients but also the entire production process – from raw material sourcing to packaging.
To earn the ECOCERT seal, cleaning products must meet strict criteria:
✔ At least 95% of the ingredients must be of natural origin – no synthetic fragrances, dyes, or harsh chemicals.
✔ No petrochemical ingredients – meaning no petroleum-based surfactants or solvents are used.
✔ Sustainable production – environmental standards must be followed during manufacturing to conserve resources.
✔ No harmful residues in water – surfactants and other ingredients must be biodegradable and cause no negative impact on water bodies.
✔ Strict controls – all raw materials, formulations, packaging, and production processes are regularly audited.
What’s in it for you?
💚 More safety in your home – no questionable ingredients, no harmful fumes.
💚 Good for sensitive skin and allergy sufferers – our products are especially gentle because unnecessary chemicals are avoided.
💚 Environmental protection with every clean – no microplastics, no harmful substances in wastewater.
💚 Sustainability you can trust – independent audits ensure the standards are genuinely upheld.
Cleaning with responsibility
With our ECOCERT*-certified cleaners, you get up to 100% natural ingredients, plant-based surfactants, and 100% biodegradable cleaners. We only put in what you really need for a clean, fresh-smelling home. With PUREWAVE, you choose sustainable, safe, and effective cleanliness – doing good not only for yourself and your home but also for the environment.
👉 Try it now and experience for yourself how easy sustainable cleaning can be!
*Laundry and cleaning products certified by ECOCERT Greenlife according to the ECOCERT standard “Eco Laundry and Cleaning Products,” available at http://detergents.ecocert.com/en.