CLEANHUB ENSURES THAT EVERY GRAM OF PLASTIC COLLECTED IS COLLECTED & RECYCLED.
CLEANHUB ENSURES THAT EVERY GRAM OF PLASTIC COLLECTED IS COLLECTED & RECYCLED.
Why your PUREWAVE product protects the world's oceans
We believe we have a responsibility for our environment and want to live up to this. This starts with the inner values of our cleaners, for which we rely on natural ingredients - continues with our bottles made from post-consumer recycled material and should go beyond that: That's why we have joined forces with CleanHub, a start-up that has made it its mission to transparently and effectively collect plastic in the environment before it ends up in the sea.
Mismanaged plastic waste on this scale has massive impacts on our climate:
Open burning of waste has significant climate impacts, equivalent to 2-10% of global CO2 emissions.
Storing waste in landfills releases methane, a greenhouse gas that is 28 times more potent than carbon dioxide.
Microplastics in the ocean hinder the ocean's natural ability to remove carbon from the atmosphere.
Millions of tons of plastic enter the oceans every year
(Source: Pew Trusts, 2016)
this plastic is not recyclable
(Source: Pew Trusts, 2016)
of the plastic enters the environment.
(Source: Pew Trusts, 2016')
The Vision
They pack the garbage before it ends up in the oceans. With their global network and a clever waste disposal system, the Berliners make it possible for plastic to be properly recycled or returned to the cycle as energy.
This way you get reliable figures about our real impact.
